NEXT CONTENT MEDIA
AUTHENTIC REACH
YEARS IN MEDIA — 25+ EMMY AWARDS — 4 PEABODY AWARDS — 1

25 years of directing the stories that mattered.
Now he's directing yours.

Chris Martin has spent his career learning exactly what makes people trust what they're watching — from primetime newsrooms to Emmy-winning documentaries to the direction behind Authentic Reach.

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THE STORY

From the newsroom to the boardroom to your next session.

Chris Martin has spent more than 25 years learning exactly what makes people trust what they're watching — starting at CBS News, where he produced primetime documentaries, and going on to become one of the youngest producers in the history of 60 Minutes, working alongside Dan Rather.

After nearly 15 years in New York, Chris moved to become a producer at The Oprah Winfrey Show, working closely with Oprah and hundreds of guests over almost five years. He then returned to New York to help launch The Dr. Oz Show, a $200 million production.

In 2010, Chris moved to Austin, TX to become Director of Communications and Multi-Channel Marketing for Myriad Genetics, a leading biotechnology company — his first move from the newsroom into building a brand's voice from the inside.

That experience led him to found LEVER.MEDIA in 2014, a strategic marketing and communications consulting firm helping companies sharpen their messaging and elevate their public profile.

In 2017, Chris paused consulting to produce documentaries and news programming for Charter Communications, where he earned two Emmy Awards for Lone Star Crisis, Faith and Firepower, and L.A. Under the Gun — a small team taking on national issues like the opioid epidemic and gun violence through a local lens, widely praised for fairness and depth.

In 2020, Chris relaunched LEVER.MEDIA to serve companies, non-profits, law firms, healthcare organizations, and individuals navigating an increasingly complicated media landscape. In 2023, he joined Next Practices Group as President and Head of Content Production for Next Content Labs, serving a diverse roster of global brands.

Across his career, Chris has been awarded a Peabody and four Emmy Awards.

THE TIMELINE

A career built inside the rooms that set the standard.

CBS NEWS

Primetime documentaries

Began his career producing primetime documentary programming.

60 MINUTES

One of the youngest producers in program history

Worked primarily with legendary journalist Dan Rather across nearly 15 years in New York.

OPRAH

Producer, The Oprah Winfrey Show

Worked closely with Oprah and hundreds of guests over nearly five years.

DR. OZ

Launch team, The Dr. Oz Show

Returned to New York to participate in the $200 million launch of the program.

2010

Director of Communications & Multi-Channel Marketing, Myriad Genetics

Moved to Austin, TX to lead communications and marketing for the biotechnology company.

2014

Founder, LEVER.MEDIA

Launched a strategic marketing and communications consulting firm.

2017

Producer, Charter Communications — 2 Emmy Awards

Lone Star Crisis, Faith and Firepower, and L.A. Under the Gun — national issues examined through a local lens.

2023

President & Head of Content Production, Next Content Labs

Joined Next Practices Group, serving a diverse clientele of global brands.

WHY AUTHENTIC REACH

Why this matters for you.

Most video production is built for people with a full production budget and a full day to spare. Chris built Authentic Reach for the founder, author, or executive who needs studio-quality video — without becoming a video producer themselves. One 30-minute session, directed with the same rigor he'd bring to a national broadcast, edited into content built for how your audience actually watches: LinkedIn, YouTube, Instagram.

No avatars. No synthetic voice. Just direction good enough that your real voice comes through as sharp, credible, and unmistakably you.

4
Emmy Awards
1
Peabody Award
60 Minutes CBS News The Oprah Winfrey Show The Dr. Oz Show Myriad Genetics LEVER.MEDIA Charter Communications Next Content Labs

Ready to see what one session can do?

Authentic Reach gives you Emmy-level production, without the Emmy-level time commitment.

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